CEOs and other high-level executives
are going on “executive getaways” to de-stress. These programs,
ranging from a luxury ranch resort in Colorado to an
all-inclusive spa in Miami, can cost up to $25,000 — and in some
cases, the company will pay for it.
“These senior leaders are looked at as assets, so you want to
make sure that asset is healthy,” Dr. Richard Carmona, a former
U.S. surgeon general who is now the chief of health innovation at
Canyon Ranch, which offers an executive health program, told CNN
Executives can enjoy spa facilities, take fitness classes, get tested for their
risk of heart disease and cancer, receive personal nutritional and exercise
consultations, and in some cases, go to a “boot camp” designed to
make them better leaders.
These programs range in cost from $3,900 to $25,000.
Canyon Ranch, which Forbes called “one of the world’s most esteemed wellness
resorts,” offers a four-day Executive Health Program that
includes “extensive diagnostic evaluation, risk-factor analysis,
and preventive strategies,” according to its official website.
The cost of the executive program, available at its locations in
Tucson, Arizona, and Lenox, Massachusetts, starts at $5,615,
according to the website. That’s in addition to the cost of
staying at the resort, which is about $1,000 per night for one
person and includes meals, access to all facilities, and a $160
daily credit to be used for spa services, from massages to
facials to “sole rejuvenation” for the feet.
According to CNN Money, some CEOs may have such yearly getaways
included in their contract.
Other programs promise to make executives better leaders through
physical adventure and ‘extreme’ experiences.
With a company called Be Legendary, leaders can take part
in a getaway called Shakubuku, described as a
“multi-day transformational journey.”
Participants can choose where they want to go (from Denver, Las
Vegas, Anchorage, or Sacramento) — but the specific experiences
are kept a secret.
James Carter, founder and CEO of Be Legendary, told Business
Insider that in the past, the company has taken executives
off-roading, having them drive an SUV down a steep, rocky hill —
sometimes blindfolded so they must rely on directions from their
passengers — but “only as a piece of the adventure.”
“We ‘book-end’ the main experience, like off-roading, with other
amazing experiences — basically getting to 100% fear and swinging
to 100% hope/elation,” Carter said.
These adventure retreats, which Carter characterized as
learning and growth opportunities rather than “adrenaline
experiences,” cost between $7,500 and $25,000
per person. The program in Anchorage, Alaska, which will take
place in August 2019, is ranked the most physically demanding and
Many CEOs are in a near-constant state of high stress — and it
hurts their health.
In general, CEOs are stressed out, exhausted
“The major emotions a CEO has are frustration, disappointment,
irritation and overwhelm,” Steve Tappin, who teamed up
with a neuroscientist to run physiological and neurological tests
on CEOs for his 2010 book, “The Secrets of
CNN in a 2010 story. “There should be a health warning. If
you have those emotions for 80% of the day, they lead to stress
and cortisol in the body, which leads to accelerated ageing,
heart attacks and cancer.”